Compare scorecards
Five questions about the quality of each business, each scored out of ten, as of each company's latest published view. Pick an axis on the chart to read the reasons side by side.
Up to 3
GOOGL7.4MSFT8.4Pick an axis to read the reasons.
| Axis | GOOGL | MSFT |
|---|---|---|
| Technology edge | 9 | 9 |
| Switching costs | 6 | 10 |
| Growth runway | 7 | 7 |
| Profitability | 8 | 9 |
| Capital allocation | 7 | 7 |
| Average | 7.4 | 8.4 |